For decades, Out-of-Home (OOH) and small business have been the most steadfast of partners with the majority of OOH ads being sold to promote local businesses. This powerful, enduring partnership has taken on new and vital meaning during the current COVID-19 crisis. For the past several weeks, the OOH and DOOH industry has been doing their parts to promote and sustain small businesses across America that are keeping their lights on to keep us safe, fed, and clothed.
