OOH International

Winfried Karst, Managing Director of Talon Europe reflects on the role of local OOH as Germany start to emerge from lockdown

It’s very early days, but with some restrictions starting to be lifted at different stages across Europe, close analysis of key data sources and a smart reassessment of campaign delivery means we can start to get brands thinking about communicating again in the right places and moments – some clients already adapt their messages / artwork quickly to the current situation. Germany has delivered a measured and controlled approach to the COVID-19 crisis, but patterns of movement are changing as we slowly see restrictions being relaxed across the country. 

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