True to plan, Wireless Value B. V., a Dutch company based in Netherlands officially unveiled her Traffic Count solution that uses Radio Frequency Technology to the Nigerian Out of Advertising market. The launch even, which held on the 24th of March, 2021 at the Radisson hotel, Ikeja was well attended by cross section of the marketing communication industry in Nigeria.
Our representative that covered the event reported that all sectors of the Advertising industry graced the occasion as members of the Outdoor Advertising Association of Nigeria (OAAN), Media Independent Practitioners Association of Nigeria (MIPAN) and Advertisers Association of Nigeria (MIPAN) were seen present at the event.
In her presentation at the event, the Sales Director of Wireless Value B.V., Amal Siewertsen, stated that “measuring traffic around media owners advertising assets and billboards is a resourceful and valuable information to have by all stakeholders. In this way it becomes clear what the busiest periods are per sign and you can compare the traffic data of different locations to add value to the clients advertising campaign and allows for accountability”.
She added, “we measure traffic per direction and make this transparent on our dashboard. The data can then be viewed in graphs and tables, which can be downloaded for further processing by uses of wireless value solution”. Included in her presentation is that they deliberately reached out to OAAN, MIPAN and ADVAN because the wireless value solution has enormous benefits for them all as stakeholders and that she very glad of the turnout at the event.
After the presentation session, participants were allowed to ask questions and make further inquiries. During the question and answer session, it was revealed that technology uses sensor through radio frequency technology to measure audience engagement on out of home advertising platforms by way of vehicular traffic count.
However, the event held as hybrid of both physical and online participants in compliance with the COVID-19 guidelines in Nigeria.