Media Reach Host Top Trends in 2025


It was a successful mediaReach OMD Session: TOP TRENDS 2025 held on January 29, 2025 at Raddison Blu, Lagos.
A well attended and incredibly insightful session hosted by mediaReach OMD in partnership with Lagos Business School, GeoPoll and National Institute of Marketing of Nigeria bringing together some of the sharpest minds in marketing industry.
OR was on ground to capture some key takeaways from the well thought out event;
1. Cautious Innovation = Winning USP
Brands that continuously refine and innovate their Unique Selling Propositions (USPs) with a focus on solving customer pain points will emerge as market leaders. It’s not about radical change, but meaningful evolution. Stay relevant, or risk being forgotten.
2. Price Creativity Builds Loyalty
Gone are the days of standard pricing strategies. Creative, customer-focused pricing and communication will be key to building long-term brand loyalty. A little flexibility can go a long way in keeping your audience engaged.
3. Supermarkets Over Other Channels
Expect supermarkets to outperform other sales channels in 2025. Whether it’s convenience or the increasing trend of consumers wanting to shop for everything under one roof, brands must tailor their strategies for retail dominance.
4. Social Commerce is Here to Stay
Social commerce isn’t just a trend – it’s the future of retail. Whether it’s Instagram, TikTok, or Facebook, platforms with integrated shopping features will continue to drive sales. Make sure your social media game is strong.
5. Consumers Are Growing Conscience-Driven
In Nigeria, consumers are becoming more environmentally and socially conscious. This shift means that brands must prioritize sustainability and corporate responsibility – not just for the ‘likes’ but for long-term loyalty.
6. Gaming is the Sleeping Giant
Gaming isn’t just for fun anymore – it’s a serious engagement channel. With the rise of mobile gaming and interactive experiences, the gaming industry is growing as a massive touchpoint for consumer marketing and engagement.
7. Go Local, Go Human
Nigerian consumers are increasingly favoring local over international brands. The call to ‘humanize’ brands – connecting on a personal level, understanding cultural nuances, and building trust – is more urgent than ever. Adding human elements to your brand persona can pay huge dividends.
