Here I am yet again having to pen for Otunba (Dr.) Mike Adenuga Jr., GCON after my September 2012 piece…
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Nigeria’s premier Out-of-Home Advertising journal since 2007.
It is not news that Out of home or outdoor advertising “is the oldest mass communication medium known to man”. Similarly,…
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Both local and national advertisers are discovering how effective out-of-home (OOH) advertising can be to engage customers and give them the power…
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This piece is from the archive of my “Thinkout” column in OUTDOOR REPUBLIC journal of September 2012 and I feel the need…
Read More »Outdoor Media Owners (OMOs) would need to be sure of about the hoardings or product types that make up their…
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Outdoor advertising as a medium of advertising is rapidly evolving, from the early days of the ancient Egyptian merchants who…
Read More »I believe! Just like Martin Luther King Jnr but this time around the dream is centered on Outdoor Advertising execution…
Read More » The new face of OOH advertising in Nigeria as a whole was driven by Government intervention through the Lagos State…
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The explosion of new formats and technological innovations in the medium has made Out-of-Home advertising an extremely versatile and increasingly…
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