Let me be honest with you: I’m a huge fan of spending money on billboards and any type of Out-of-Home…
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Nigeria’s premier Out-of-Home Advertising journal since 2007.
Minimal investment, cashflow management (liquidity) and maximum returns on investment. The fundamentals for sustainable business is universal and applies to…
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The Sonia brand’s bold move with its captivating Out of Home (OOH) media branding visibly seen around Lagos in the…
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Here I am yet again having to pen for Otunba (Dr.) Mike Adenuga Jr., GCON after my September 2012 piece…
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The explosion of new formats and technological innovations in the medium has made Out-of-Home advertising an extremely versatile and increasingly…
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It is not news that Out of home or outdoor advertising “is the oldest mass communication medium known to man”. Similarly,…
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Both local and national advertisers are discovering how effective out-of-home (OOH) advertising can be to engage customers and give them the power…
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This piece is from the archive of my “Thinkout” column in OUTDOOR REPUBLIC journal of September 2012 and I feel the need…
Read More »Outdoor Media Owners (OMOs) would need to be sure of about the hoardings or product types that make up their…
Read More »I believe! Just like Martin Luther King Jnr but this time around the dream is centered on Outdoor Advertising execution…
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