OOH International

Nigeria’s premier Out-of-Home Advertising journal since 2007.

Geopath Launches Updated Forecast As OOH Industry’s Official Transactional Dataset

Enhanced impression data for audited inventory, transit and scheduled fleet media, and new reach and frequency model now available within…

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World Out of Home Organization (WOO) firms-up on 2021 World Tour plans

The World Out of Home Organization has scheduled three 2021 World Tour events, the first time it has gone on…

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Global Out of Home Industry’s Message to Advertisers: Audiences are back!

World Out of Home industry leaders across the globe have revealed that audiences are returning to public spaces despite ongoing…

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London Advertising launches a campaign to promote herself

Today, July 6, 2020 the LONDON Advertising launches her biggest ever campaign with 10 TV ads, 27 outdoor posters and…

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WOO appoints New Commercial Arts to handle expansive global OOH campaign

The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media…

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WOO Executive Director John Ellery announces retirement

John Ellery World Out of Home Organization Executive Director John Ellery is to retire in July.  WOO President Tom Goddard…

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OOH and Small Business Go Together – Now More than Ever

For decades, Out-of-Home (OOH) and small business have been the most steadfast of partners with the majority of OOH ads…

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Out-of-Home Data Finds Americans Continue Traveling More: +18% Miles Daily In Past Two Weeks

Americans continue to travel more as many states ease restrictions and begin opening up public places and businesses, according to…

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Winfried Karst, Managing Director of Talon Europe reflects on the role of local OOH as Germany start to emerge from lockdown

It’s very early days, but with some restrictions starting to be lifted at different stages across Europe, close analysis of…

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Coronavirus Impact: IOAA demands for financial relief package for OOH industry amid COVID-19 lockdown

In wake of the coronavirus economic fallout, the Indian Outdoor Advertising Association (IOAA) has appealed the central government, state governments,…

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