Coronavirus Impact: IOAA demands for financial relief package for OOH industry amid COVID-19 lockdown

In wake of the coronavirus economic fallout, the Indian Outdoor Advertising Association (IOAA) has appealed the central government, state governments, municipal corporations, Mumbai Metropolitan Region Development Authority (MMRDA) to provide for measures to ease the financial burden on the Indian (out-of-home advertising) OOH industry. “The outdoor media industry, with an estimated annual revenue of Rs 5,000 crore, could see a drop in revenue to the extent of almost Rs 2,500 crores in the coming financial year.