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ARCON Colloquium; Theory Meets Practice

At a special media briefing held at L’eola Hotel, Maryland, Ikeja in Lagos on Wednesday, March 22, 2023 the Advertising Regulatory Council Of Nigeria (ARCON) unveiled plans to hold the maiden Annual Advertising Industry Colloquium. The one-day event is scheduled to hold at 8.00 am on 30th March 2023 at the Lagos Sheraton Hotel, Ikeja Lagos.

In his welcome speech at the media conference, the Director-General of ARCON Dr. Olalekan Fadolapo stated that on his assumption of office a few years ago, he constituted the Advertising Industry Colloquium and Journal Committee, to plan, organize and implement the first Annual Advertising Colloquium for academics and professionals in the marketing communications industry.

The same body was to plan, edit and publish an annual academic journal for the advertising profession in Nigeria as well as Market and raise funds through grants, sponsorships, exhibitions and fees for the execution of the two projects.

Professor Rotimi Olatunji, while elaborating on the event, mentioned that the schools were selected from ARCON’s database of accredited schools from each geo-political zone with mails sent to them, requesting if they were interested and only those who responded were selected.

The following universities made the list of academic institutions that were invited as participants: Adeleke University, Ede; Fountain University, Osogbo; Pan-Atlantic University, Lagos; Caleb University, Imota; Covenant University, Ota; Ajayi Crowther University, Oyo; Elizade University, Ilara Mokin, Fed Polytechnic, Nekede; University of Ibadan and  Al-Hikman University, Ilorin.

The DG of ARCON relished with satisfaction that the nearly two years of intensive, painstaking and dedicated efforts of the planning committee members have crystalized into the success of the Colloquium that will be declared open by the Honourable Minister for Information and Culture, Alhaji Lai Muhammed in Lagos.

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