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ARCON To Host 2nd National Advertising Conference

At a recently held media parley, ARCON – Advertising Regulatory Council of Nigeria has unvailed the 2nd edition of the National Advertising Conference, where industry stakeholders would engage in intellectual discourse and conversations aimed at repositioning the advertising industry for growth.

Chairman of the Planning Committee and President of the EXMAN – Experiential Marketers Association of Nigeria, Tunji Adeyinka made this disclosure at a media parley held today at the L’eola Hotel, Ikeja, Lagos.

The 2022 edition of the National Advertising Conference will be held from 29th November to 1st December in Transcorp Hotel, Abuja and will have as theme “The Marketing Communications Industry: New Trends, Challenges & Prospects”, said Adeyinka.

He further state, ‘’ARCON which used to be APCON in 2019 decided to put together a conference that brings together all the stakeholders and practitioners and businesses in the advertising ecosystem. That is what heralded the birth of the national advertising conference in Nigeria. The event was launched in Abuja with good participation. We could not have subsequent editions because of the COVID-19 pandemic.  But ARCON has brought all the sectoral groups together to have the next edition”.

He also revealed that this year’s edition of the conference will focus on critical areas of growth, inclusivity and partnership among the stakeholders in fostering mutual understanding and equitable relationship which is fundamental to the advancement of the advertising landscape.

“The conference has been designed to bring together the three pillars of the industry, the advertisers, marketing agencies and the media and strengthening all of that is the regulator that facilitates and ensures that the industry can grow”.

According to him, the event will be attended by an array of industry intellectuals and legends who will critically examine issues around global economic impact on the industry, consumers changing behaviour as well as an holistic review of the new regulatory framework aimed to ensure a more responsible advertising ecosystem.

Highpoint of the event will be the Advertising Standard Panel Award where companies that complied with the stipulated guidelines of the advertising code of practice will be given special recognition and award.

Participants are required to pay N95,000 as fees, early birds will have a 20,000 discount. Students are to pay N50,000 while early birds who register two weeks before the event will be required to pay N40,000.

Some of the dignitaries at the media parley include the Director General, Advertising Regulatory Council of Nigeria, ARCON, Dr. Olalekun Fadolapo, President of the Association of Advertising agencies of Nigeria, AAAN, Mr. Steve Babaeko, President of the Outdoor Advertising Association of Nigeria OAAN, Chief Emmanuel Ajufo, President of Media Independent Practitioners Association of Nigeria, Mr. Femi Adelusi, representative of the Broadcasting Organization of Nigeria, BON, Kenny Ogungbe.

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