The Sonia brand’s bold move with its captivating Out of Home (OOH) media branding visibly seen around Lagos in the few last weeks have further confirmed that OOH media creative executions make the difference in effectiveness of Out of Home media campaigns world over.
The bold and beautiful execution visibly adorning the Ojota Bus Stop in Lagos with the tagline “So Much to Love” greeting commuters daily is a testament that Sonia has found an innovative way to blend brand visibility with everyday experiences of the ubiquitous Lagosians.
This unique use of space and public infrastructure further explains the specialise medium that Out of home media has evolved to become. Obviously when done right the OOH media strategically places the brand where it can connect with several people on-the-go. Obviously, it is more than just an advertisement campaign but most certainly it is about embedding the brand into the fabric of the community and environment. The bringing alive of public infrastructure and utilities is what OOH media has become beyond the traditional stand alone billboards.
The out of the box thinking of the Sonia team further brings out the impact of creative OOH media execution that is capable of reinforcing consumer trust and brand recall, which are crucial to most customers’ purchase decisions.
