Lagos State Signage and Advertisement Agency Unveils Industrial Digital Signage Directory – LASAA ONE APP
The Lagos State Signage and Advertisement Agency (LASAA) has launched its Digital Directory Portal and LASAA One App, which industry watchers described as a major step toward improving transparency, verification processes and operational efficiency across Lagos’ out of home advertising landscape.
According to the LASAA Managing Director, Prince Fatiu Akiolu, this is aimed at driving reforms aimed and modernising out of home advertising operations while improving accountability of the industry structure. “For years, the Out-of-Home landscape has grown in scale and complexity. What we introduce today is a digital backbone that brings structure to that growth,” he said.
Akiolu explained that the digital directory and the app translate regulation into a searchable and transparent system where practitioners can be clearly identified, assets verified, and engagement with the agency made simpler and faster.
He noted that the directory serves as a credible register of practitioners and advertising assets across the state, while the app gives stakeholders access to LASAA’s services anytime and anywhere.
