The Outdoor Advertising Association of Nigeria (OAAN) and the Media Independent Practitioners’ Association of Nigeria (MIPAN) have held the much talked about “ Health Walk against Kidney failure” to drive awareness for kidney failure and to educate the populace on its prevention and treatment. The 7km walk held on Saturday, 12th March 2022 after being postponed from October 16, 2021 earlier date.
The joint industry exercise which brought together members of both outdoor advertising and Media independent sectors of the advertising industry took off from Lagos Television, Agidingbin, and ended at the Police College Ground, Oba Akinjobi Way, and Ikeja.
OR gathered that the walk held in a bid to create awareness and enlightenment on the deadly disease, there was a health talk session to educate participants on preventive measures, management, and the risk involved with kidney failures.
Elaborating on the exercise, Chief Emmanuel Ajufo, President of OAAN, stated that, the leadership of both Associations thought it necessary to raise health awareness campaign that will focus on the importance of the kidney, how to reduce the risk associated with the disease as well as how to manage the disease.
“The two Associations have had a wonderful relationship and both of us believed that we should collaborate to help the industry come together for our collective growth and it is also part of our CSR to our host community. We agreed that kidney health is a major concern because a lot of us do not know how important it is to take care of our kidneys. So we decided to plan to hold it at this period so that it can coincide with World Kidney Day. The benefit is enormous.”
Members of the outdoor who participated at the Health Walk noted that it was beneficial and should be encouraged.
Rilwan Ajiferuke, General Manager, Plural Media and Technology Ltd, was elated that it has allowed the practitioners to carry out compulsory exercise, which was restricted by their busy schedules.
“This is a fantastic opportunity for one to get the body alive again if one has not been doing that before. I believe that it should be a continuous exercise. It is something that should be encouraged. It even allows some bonding as well. Beyond the regular daily routine of our career, and you are not able to have an opportunity to flex the muscle, this is a fantastic opportunity and I believe it should be an annual event.”
“Most of us are getting old. We need to exercise to be agile to enable us to do our work. It encourages those with kidney disease, obesity, and diabetes to exercise more. That is the essence of this. It helps to get rid of toxins in our bodies. Instead of annually, it should be bi-annually or quarterly. It is part of networking within the industry. I encouraged other sectors to adopt and emulate this because it is a good thing.”