Let me be honest with you: I’m a huge fan of spending money on billboards and any type of Out-of-Home…
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Minimal investment, cashflow management (liquidity) and maximum returns on investment. The fundamentals for sustainable business is universal and applies to…
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The Sonia brand’s bold move with its captivating Out of Home (OOH) media branding visibly seen around Lagos in the…
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The Nigerian advertising industry woke up to another unpleasant news on June 10, 2023 of the passing of Chairman of…
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Here I am yet again having to pen for Otunba (Dr.) Mike Adenuga Jr., GCON after my September 2012 piece…
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The explosion of new formats and technological innovations in the medium has made Out-of-Home advertising an extremely versatile and increasingly…
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It is not news that Out of home or outdoor advertising “is the oldest mass communication medium known to man”. Similarly,…
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Both local and national advertisers are discovering how effective out-of-home (OOH) advertising can be to engage customers and give them the power…
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This piece is from the archive of my “Thinkout” column in OUTDOOR REPUBLIC journal of September 2012 and I feel the need…
Read More »Outdoor Media Owners (OMOs) would need to be sure of about the hoardings or product types that make up their…
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