The World Out of Home Organization (WOO) is amplifying its commitment to sustainability with a newly enhanced online resource hub stating that this initiative, spearheaded by the WOO Global Sustainability Task Force, provides a wealth of knowledge and innovation aimed at advancing environmental responsibility within the industry.
As the platform introduces a user-friendly entry point, giving non-members a glimpse into the repository’s wealth of insights by granting access to the latest three uploads curated from a broad array of categories.
The World OOH body said this strategic update allows members to delve deeper into an extensive collection of data, groundbreaking ideas, and exemplary practices from around the globe. By selecting relevant sections on the website or newsletter, users gain entry to an impressive archive that supports sustainable development within the out-of-home media sector.
WOO reveals that resource currently includes nine distinct sections, encompassing key areas such as the work of the Global Task Force, extensive environmental reports, strategies for cutting carbon emissions, advancements in technology and innovation, research-based insights, global success stories, promotional strategies, a glossary of sustainability terms, and a directory of specialized organizations offering critical support.
It must be noted that the societal spacing of Out-of-home media platforms, uniquely position the medium to influence urban environments and engage audiences emotionally. In addition, the platform hosts a library of video content featuring presentations from recent congresses and forums, offering valuable perspectives from thought leaders in sustainability. These recordings highlight innovative approaches and solutions discussed at WOO events over the past several years.
