The World Out of Home Organization has held its first Africa virtual meeting to kick start the African Initiative, bringing together nearly 30 attendees from sub-Saharan Africa including South Africa, Ghana, Angola, Nigeria, and Mozambique plus the Outdoor Advertising Association of Nigerian and South African Out of Home Trade Associations. Representatives of Global players from JC Decaux and Dentsu were also in attendance.
On the online video call WOO confirmed its intention to hold an Africa Forum in late January 2022, which will be Episode 3 of the WOO World Tour which began this year 2021 with Europe in May, moves on to Asia in October and then puts the spotlight on Africa in January. The intention is that the Africa Forum will be live with additional video link access for WOO members across the world.
WOO President Tom Goddard says: “whilst WOO is now truly a global organisation, we are a little under-represented on the African Continent. That’s why we are launching this series of initiatives, to highlight the importance and immense potential of OOH in Africa.”
“Our first Africa call was really energetic and collaborative and there will be more in the months ahead as we prepare for the Africa Forum in late January 2022. Hopefully, this will be one of the first post-pandemic occasions, when we will be able to meet our colleagues, partners and friends in person.”