OOH International
Winfried Karst, Managing Director of Talon Europe reflects on the role of local OOH as Germany start to emerge from lockdown
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It’s very early days, but with some restrictions starting to be lifted at different stages across Europe, close analysis of key data sources and a smart reassessment of campaign delivery means we can start to get brands thinking about communicating again in the right places and moments – some clients already adapt their messages / artwork quickly to the current situation. Germany has delivered a measured and controlled approach to the COVID-19 crisis, but patterns of movement are changing as we slowly see restrictions being relaxed across the country.